The Africa Medical Research Centre (AMREF) on March 2, 2012 launched the Stand Up for African Mothers Campaign during a fundraising Gala dinner held in Nairobi, Kenya.
The campaign aims to contribute to the reduction of maternal deaths in Africa by 25% by training 15,000 midwives by 2012. In the Sub-Saharan Africa region alone, 280,000 mothers die in pregnancy every year. 1 trained midwife can take care of 500 pregnant women in a year and safely deliver 100 babies. AMREF Director General Tuguest Guerma highlighted lack of health education, especially in antenatal care and appropriate child delivery assistant as the major causes of maternal deaths in the continent.
An additional element of the campaign is a call for the world to support the nomination of Esther Madudu, a midwife in Uganda for the 2015 Nobel Peace Prize in honor of all the midwives for her dedication in saving lives of mother and their children. To take part in the nomination kindly log into www.standupforafricanmothers.com and sign the petition for her nomination.
The Stand Up for African Mothers Campaign calls upon Africa to own and take up the initiative by contributing atleast 1dollar to the initiative even as the rest of the world gives their support.
The campaign received financial support from several corporate organizations, including Nation Media Group, Barclays Bank, Kenya Commercial Bank, Chase Bank Foundation, National Bank of Kenya, Chandaria Foundation, Flying Doctors Society of Africa, AMREF Flying Doctors, Citizen, Radio Africa, Omaera, Alliance Francais, Alcatel, Uniglobe and Alexander Forbes.